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Anthropic AI Configuration

Configure Anthropic Claude API for AI-powered campaign ideation

Anthropic API Key *

Required for AI campaign ideation. Keep this secure and never share it.

Master Prompt Template

Campaign Requirements & Constraints
? PREFERRED CAMPAIGN TYPES

Data-driven campaigns using desk research, web scraping, or existing datasets
Comparative analysis (rankings, league tables, "best vs worst")
Trend analysis using publicly available data
Location-based studies (regional comparisons, city rankings)
Industry benchmarking (salary surveys, performance metrics)

? AVOID THESE COSTLY APPROACHES

Primary surveys (expensive to execute)
Freedom of Information requests (costly and time-consuming)
Original scientific research requiring lab work
Celebrity endorsements or paid partnerships

???? DATA SOURCES TO LEVERAGE

Government databases and statistics
Industry reports and white papers
Social media data and trends
Google Trends and search data
Property/financial data
Review sites and user-generated content
Academic studies and research papers

Headline Formula for Success
CORE ELEMENTS (All headlines must have):

Data Hook - Include numbers, rankings, or research findings
Surprise Factor - Unexpected insight or counterintuitive finding
Broad Appeal - Relevant to general public, not just industry insiders
Client Relevance - Clear connection to client's business/expertise

PROVEN HEADLINE PATTERNS:

Here is a formulaic template for each of the five prevalent PR campaign types, drawing on the examples and insights from the sources:

### 1. Creative/Campaign PR

*   **Goal**: To generate significant buzz and media attention through highly original, imaginative, and often experiential initiatives. These campaigns aim to be memorable, spark conversation, and often have a strong visual or interactive component.
*   **Common Elements**:
    *   **Unique or Imaginative Concept**: Often involves unusual, unexpected, or even satirical ideas. Examples include M&M’s offering sleepovers in its Times Square store, a London comedy club banning guests with Botox, or Joe Wicks opening a roller disco supermarket.
    *   **Experiential or Stunt Component**: Many campaigns involve creating immersive experiences, attention-grabbing stunts, or physical activations. This can range from Four Seasons bringing 'The White Lotus' to life with a luxury jet experience to KFC removing doors from its restaurants to be "open 24/7".
    *   **Collaborations and Partnerships**: Frequently involves brands teaming up with other brands, celebrities, or cultural entities. Examples include Kleenex and IMDb introducing 'The Kleenex Score', Knorr and Tinder finding cooking to be a "green flag", or Maude and Stella McCartney joining forces for a Valentine's Day campaign.
    *   **Pop Culture and Entertainment Tie-ins**: Leveraging popular movies, TV shows, music, or celebrities to create relevance and appeal. This includes Google throwing a 'Severance' party or Primark launching 'The Simpsons'-themed cafes.
    *   **Social or Cause-Related Messaging**: Creative campaigns can also be used to raise awareness for social issues or charitable causes. For instance, IKEA Canada highlighting childhood sleep poverty with its 'Sleepless Lamp' or Sunderland AFC unveiling a special crest for climate change.
    *   **Humour or Satire**: Utilising funny or ironic angles to engage the audience. An example is Cheetos designing a terrible custom font on purpose.
    *   **Seasonal or Event-Based Promotions**: Campaigns often timed around major events like the Super Bowl or holidays like Valentine's Day.
*   **Formulaic Template**: **[Brand/Organisation]** launches a **[unique/imaginative concept/experiential stunt]** that often features a **[celebrity/pop culture tie-in/brand collaboration]** to **[generate widespread buzz/create an immersive experience/highlight a social cause/engage with a trending event]**.

### 2. Data Led PR

*   **Goal**: To position the brand or organisation as an authoritative source of information and insight by revealing new trends, consumer behaviours, or interesting rankings backed by solid research. This type of PR aims to provide valuable, shareable content that media outlets can use for feature stories.
*   **Common Elements**:
    *   **Research/Survey/Study Foundation**: All campaigns are built on quantitative or qualitative data from surveys, studies, reports, or analyses. Examples include Airbnb's 2025 Spring travel trends or a study on tipping fatigue.
    *   **Specific Insights and Trends**: Uncovers new or surprising trends related to consumer behaviour, lifestyle, travel, health, economy, or industry-specific topics. For instance, protein popularity surging among Gen Zs or Gen Z having the hardest time sleeping in silence.
    *   **Rankings and Comparisons**: Presents lists of best/worst cities, countries, products, or habits based on the data. Examples include Europe’s No. 1 travel destination or the world’s ‘most stressful’ cities.
    *   **Surprising or Unexpected Findings**: Often highlights counter-intuitive results to grab media and public attention. For example, a study finding most men are blind to the fact that women make less money.
    *   **Direct Comparison for the Audience**: Invites the audience to compare themselves or their habits to the data, such as "Average pay of the UK’s 15 most common jobs revealed — see how you compare".
*   **Formulaic Template**: **[Brand/Organisation]** releases a new **[survey/study/report]** on **[topic/industry]**, revealing **[surprising/insightful trends/rankings/consumer behaviours]** like **[specific data point or finding]**, to **[inform/educate/spark discussion]** and position themselves as **[a leader/expert]** in the field.

### 3. Product PR

*   **Goal**: To directly promote new products, collections, or unique offerings, generating excitement and consumer interest.
*   **Common Elements**:
    *   **New Product/Collection Launch**: The core of this type is the announcement of new items or entire product ranges. Examples include Starbucks collaborating with Truff on hot sauce or Louis Vuitton launching its first beauty collection.
    *   **Collaborative Products**: Highlighting co-branded items often with unexpected partners. This includes Lisa Says Gah and Polly Pocket clothing, LEGO & Pokémon sets, or Haribo x Crocs shoes.
    *   **Limited Editions, Special Returns, or Seasonal Offerings**: Creating urgency and exclusivity around temporary or returning products. Domino's 'The Drizzler' garlic and herb dip returning and Krispy Kreme's Valentine's Day doughnuts are examples.
    *   **Unique Features or Innovations**: Showcasing quirky, innovative, or surprising aspects of a product to differentiate it. Papa Johns' garlic sauce bath bombs or ASUS's fragrance mouse exemplify this.
    *   **Celebrity/Influencer Endorsement**: Leveraging the appeal of famous personalities for product lines or campaigns. Examples include Kim Kardashian's SKIMS swim line or Kacey Musgraves' Erewhon smoothie.
*   **Formulaic Template**: **[Brand]** announces the launch of **[new product/collection/limited edition]**, often resulting from a **[collaboration with another brand/celebrity]**, highlighting its **[unique feature/innovation/flavour/design]** to **[generate consumer excitement/drive sales/create a buzzworthy offering]**.

### 4. Reactive PR

*   **Goal**: To respond quickly and relevantly to current events, emerging trends, social phenomena, or ongoing public discussions, positioning the brand as timely, engaged, and responsive.
*   **Common Elements**:
    *   **Response to Trends or Bizarre News**: Addressing emerging social trends or unusual behaviours reported in the news. This includes health experts weighing in on people eating packing peanuts or TikTokers using face tape for wrinkles.
    *   **Addressing Public Concerns or Warnings**: Providing information, warnings, or advice related to consumer issues, safety, or legal matters that are currently in public discussion. Examples include warnings about car fines or real estate scams ("Title Pirates").
    *   **Cultural and Social Commentary**: Engaging with broader cultural or social topics, often tied to holidays or significant events. Barbie celebrating inspiring female pairings for International Women's Day and a Canadian brewery releasing a 'Presidential Pack' in response to Donald Trump's term are examples.
    *   **Timely Offer or Solution**: Presenting a brand's product or service as a relevant offering in response to a current situation or demand, often seasonal. Shake Shack's Valentine's Day burger deal or Pepsi's Super Bowl food festival fit this.
*   **Formulaic Template**: **[Brand/Organisation]** issues a **[statement/offer/warning/commentary]** in **direct response** to **[current event/emerging trend/public concern/seasonal topic]** to **[provide timely information/offer a relevant solution/engage in cultural discussion/position itself as current and relevant]**.

### 5. Thought Leadership/Opinion PR

*   **Goal**: To position individuals or organisations as credible experts in their field by offering valuable advice, insights, opinions, and solutions on various subjects. This type of PR aims to build trust and authority with the audience and media.
*   **Common Elements**:
    *   **Expert Advice and Tips**: Provides practical guidance from experts on a wide range of topics, including home and gardening, finance and property, health and wellbeing, and travel. Examples include tips on how to wash pillows or how to remove moss from patio slabs.
    *   **Addressing Common Questions or Myths**: Debunking misconceptions or providing answers to frequently asked questions. This can include "7 cleaning myths we need to retire" or "You've been doing the laundry wrong!".
    *   **Industry-Specific Insights (from an Expert Perspective)**: Offers opinions or analyses on trends within a specific industry, such as interior designer costs or outdated kitchen countertop trends.
    *   **"How-to" Guides or Step-by-Step Instructions**: Provides clear, actionable steps for tasks. For example, "How to soundproof your bedroom".
*   **Formulaic Template**: **[Expert/Brand Representative]** provides **[expert advice/tips/insights/a how-to guide]** on **[specific subject matter e.g., home improvement, financial planning, health, travel]** to **[educate the audience/help consumers solve a problem/establish authority/debunk common myths]**.

SEASONAL CONSIDERATIONS:

January: New Year resolutions, health, finance, fresh starts
February: Valentine's Day, relationships, love, dating costs
March: Spring cleaning, property, career moves, Mother's Day prep
April: Easter, travel, spring trends, tax season
May: Summer prep, holidays, fitness, outdoor activities
June: Wedding season, Father's Day, summer travel
July-August: Summer holidays, festivals, outdoor activities
September: Back to school, career changes, autumn prep
October: Halloween, spooky themes, autumn trends
November: Black Friday, Christmas prep, gift guides
December: Christmas, year-end reviews, 2025 predictions

Ideation Process
STEP 1: Data Opportunity Mapping
Ask yourself:

What data exists in the public domain related to [client's industry]?
What comparisons could we make between regions/demographics/time periods?
What trends could we identify and quantify?
What rankings or league tables could we create?

STEP 2: Surprise Element Integration
Consider:

What would be counterintuitive or unexpected about this data?
What assumptions could we challenge or myths could we bust?
What hidden patterns might exist in the data?
What would make people say "I had no idea that was true"?

STEP 3: Broad Appeal Check
Ensure the story appeals to:

General public, not just industry insiders
Multiple demographics and age groups
National media, not just trade publications
Social media shareability

STEP 4: Client Connection Validation
Confirm:

Clear reason why [client] would commission this research
Natural quote opportunity for client spokesperson
Logical connection to client's products/services
Potential for client to be positioned as industry expert

Campaign Idea Generation Prompts
Now generate 10 headline ideas using this format:
For [CLIENT] in [INDUSTRY], create data-driven PR campaign headlines that:

Use desk research or web scraping data sources
Include surprising insights about [RELEVANT BROAD TOPIC]
Are seasonally appropriate for [CURRENT MONTH]
Position [CLIENT] as an expert in [THEIR AREA]
Follow proven headline patterns from successful campaigns
Have clear media appeal and backlink potential

Focus on these broad appeal topics that perform well:

Money & finances (salaries, costs, wealth)
Health & wellbeing
Travel & lifestyle
Work & careers
Relationships & dating
Property & housing
Food & dining
Technology usage
Regional comparisons
Generational differences

Success Criteria Checklist
Before finalizing any headline, ensure it meets ALL criteria:
Data Requirements:

Uses accessible, low-cost data sources
 Includes specific numbers, rankings, or percentages
 Based on credible, citable sources

Headline Quality:

Unique and surprising insight
 Broad public appeal beyond industry
 Seasonally appropriate timing
 Clear client relevance and expertise angle

Media Appeal:

Newsworthy and shareable
 Multiple story angles possible
 Quote opportunities for client
 Potential for follow-up coverage

Execution Feasibility:

Data can be gathered within 2-3 weeks
 No expensive surveys or FOI requests required
 Clear methodology can be explained
 Results likely to yield interesting findings

This prompt will be used as context for all AI ideation requests. Use {CLIENT_URL} and {CLIENT_BRIEF} as placeholders that will be replaced with actual values.

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System Information

4,214

Total Campaigns

3,752

With Metrics

8.0.30

PHP Version

Dec 15, 2025

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