Vetted publisher marketplace

NeedMoreLinks Marketplace

Over 50,000 pre-vetted publishers, ready for clients to buy placements from.

NeedMoreLinks marketplace inventory view

What it is

NeedMoreLinks Marketplace, in plain terms.

A marketplace of over 50,000 pre-vetted publishers where clients browse, match sites to a campaign and buy placements with all-in pricing. Every listing has been quality-checked before it appears, so the buying experience is closer to picking from a shortlist than sifting a raw database.

The business model

Why it makes money.

Link buying is a market of lemons: thousands of sellers, variable quality, opaque pricing. NeedMoreLinks fixes the trust problem on both sides. Buyers are reviewed, inventory is vetted before it lists, and the platform takes a clean margin on transparent placements. The scale (50,000+ sites) is the marketing; the vetting and the tooling are the moat.

The clever bits

Details that make the difference.

01

50,000+ pre-vetted publishers

Every site on the marketplace has passed a quality bar before a buyer ever sees it, so the inventory is browsable rather than a raw dump.

02

External CDN for screenshot delivery

Publisher previews are served from an external CDN so a page rendering a hundred listings stays instant even as the catalogue grows.

03

Key-value store for the site graph

The sheer volume of sites held or being processed sits in a purpose-built key-value store, which is what lets the platform enrich, re-check and search across the whole inventory without buckling.

04

Automated quality gates

New domains are scored on real traffic and content signals before they can list, and re-checked in the background so drift is caught early.

05

Application-gated buying

Buyers are reviewed manually, which keeps the marketplace clean and the publishers willing to list at fair rates.

How it's built

Under the hood.

React and TypeScript over a serverless backend, with the site inventory held in a distributed key-value store and screenshots served from an external CDN. Vetting, scoring and enrichment run as background jobs, so the buyer-facing app stays quick regardless of how much processing is happening behind it.

By the numbers

50,000+ pre-vetted publishers
External CDN for screenshot delivery
Key-value store handling the full site graph

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