Works out the links a site needs to compete, then plans the campaign.
What it is
OffPage is a full SERP analysis platform for off-page SEO. It looks at a client's niche the way the search engines do, works out which links, mentions and connections the winning sites have that the client doesn't, and turns that gap into a specific campaign plan: the targets to pursue, the priority order, and the volume needed to genuinely move position.
The business model
Off-page SEO is sold on trust, and trust is won by showing the gap before you ask for the retainer. OffPage does the hard analytical work up front so the pitch to a prospect is already evidenced. That analysis becomes the campaign plan the retainer executes, so the tool doubles as diagnosis, proposal and delivery blueprint.
The clever bits
It pulls live SERP and backlink data from the major industry databases (DataForSEO, Ahrefs-class link data) and models the competitive shape of a niche from real search results, not from a generic domain score.
It compares the client's link profile against the sites actually ranking for the terms that matter, and identifies the specific referring domains and topics that separate them.
The output is a prioritised plan (which targets to pursue, in what order, at what volume) that the outreach team can execute against on day one.
Targets flow into the prospecting engine, so analysis and outreach share one pipeline rather than living in two disconnected tools.
How it's built
A React and TypeScript application over a serverless data layer, pulling live SERP and backlink data from external providers and combining it with the group's own competitive-gap engine. The heavy analysis runs as background jobs so the front end stays quick, and campaign plans are generated as structured data that the outreach tools can consume directly.
Something like this?
Fixed price and a timeline back within a working day.
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