01
200,000+ data points behind every profile
The dataset is deep enough that a referee page reads as a genuine profile rather than a thin table.
Sports data
WhosThatRef
The only sports data app focused on how referees actually perform.
What it is
WhosThatRef, in plain terms.
WhosThatRef is the only sports data application built around the referee. It gives fans and analysts a real read on how each official has performed historically with each team: cards, penalties, home and away splits, and how those numbers change fixture to fixture. Over 200,000 data points feed a proprietary scoring engine that turns raw records into a usable per-referee profile.
The business model
Why it makes money.
Refereeing is one of the most-argued-about topics in sport and one of the least well-served by data. Every stats site covers players and teams; almost nobody does officials properly. WhosThatRef owns that gap and builds an audience around content people search for, share and argue over, which is exactly the audience worth monetising.
The clever bits
Details that make the difference.
02
A proprietary scoring engine
Raw match data is turned into a bespoke score per referee, so fans get a read rather than a spreadsheet.
03
Per-team historical view
Every profile shows how the official has behaved with each team over time, which is the question fans are actually asking.
04
Only-of-its-kind positioning
Being the one place this data lives, structured and browsable, is the whole moat.
How it's built
Under the hood.
A React and TypeScript application over a structured dataset of matches, teams and officials. The scoring engine runs server-side over the full 200,000+ data points and the results are rendered into fast per-referee profile pages.
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